Round 20 and Survey results

Ok, so Round 20 is now in the books. Just the usual fair but an exceedingly long wait at the clinic because they were short of chemo nurses. I have the results of the mini-survey from my last entry. It’s not statistically significant but here are the results and thanks to all of you who participated.

79% of you use Facebook or Myspace. Nobody Twitters or uses other services. The remaining 21% do not use a social network (yet!)

83% report that they sign on daily or more than once a day. 8% say weekly and, curiously 8 % say they never go on. This is curious because if 21% say they don’t have a social network account but only 8% say they never go on a network, it implies that there are folks who don’t have accounts but look at social networks anyway.

71% have never written a review about a product or service on-line. 29% have done so occasionally.

These numbers are generally in line with what I have read. I particularly find the recommendation stat interesting. There is a decided minority (usually reported at about 15%) of people who post their reviews, comments or recommendations on products or services they have used. In internet parlance, these folks are referred to as “e-fluencers”. As a group, they can be very powerful in how others decide on a purchase. I certainly read the reviews of others when I’m looking to buy something. But, like most of us, I have never put my own opinion on any website. As such, being an e-fluencer can be a powerful thing. A potential idea this gives me is that if you have a particular expertise in something (perhaps you are an avid knitter or book reader or big game hunter), you could start your own website with your reviews and recommendations. This could later be a sustainable business model as vendors might seek to advertise on your site. There are also more robust ways of making some bucks once you have established your readership. Just an idea for you entrepreneurial types!

Enjoy the weather on these long, warm summer days! BB